Women don’t
need another
sunscreen.
Men do.

The sun care industry has a man problem. Most sunscreens ignore men.
The rest sells them outdated masculinity, tropical clichés, and questionable chemicals.

Meanwhile, nearly twice as many men die from melanoma as women.

PASTY MAN is from New York City, and we think men need a sunscreen brand that talks to men like intelligent men like to be spoken to - straight, with honesty and humor.


We don’t do clichés and we don’t do synthetic chemical UV filters.

But we do love the sun, even though it’s a 15-million-degree nuclear reactor trying to pre-age and pre-kill you. That’s why PASTY MAN is all about Vanity & Survival.

Vanity: 80% of what people call aging is just sun damage. Why not be the most well-preserved guy in the nursing home? Besides, facelifts look weird.

Survival: An American man dies of skin cancer every 90 minutes*. Men are clearly not wearing enough sunscreen. PASTY MAN is mineral-based sunscreen that sits on top of your skin, rubs in clear, and reflects UV back into space where it belongs

PASTY MAN. For Men Who Love the Sun but Hate to Die.

*American Cancer Society projections, 2026.